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Developing a Marketing Plan
Being consistent in your timing and messaging are important pieces when defining your Brand online. RnD Interactive's Marketing Team exists to help you define a plan for your dealership and stick to it.
Your team starts with a Dedicated Account Manager who will work with you to define a schedule for your email marketing and will keep your dealership on schedule and on message.
The first step is developing a plan of action. For most Dealerships, we suggest the following:
3 Email Package:
- First Email: Service Coupons sent at the beginning of the month.
Service Coupons are sought out by many customers – including them as a regular part of your email plan helps lower opt-out rates for your other emails.
- Second Email: Used Vehicle Specials – sent mid-month
The Used Vehicle Specials email features vehicles that have been on your lot the longest, and the email usually includes various categories (such as Certified, Bargain, SUV, Truck, Cars, etc) to help all customers find a vehicle that suits their needs.
- Third Email: New Car Sales Event plus Incentives
Your third email of the month should be New Car focused. Many dealers like to run a sales event of some sort, including branding from their manufacturer and a featured offer. Our system supports all this plus includes additional incentives so your customers have variety. All links drive back to your website.
Following this plan accomplishes many objectives for dealers - you continually engage your customers with enticing offers that encourage them to look at your website, call your sales people and visit your dealership for Service and Sales Events.
Please contact us at 972-535-0177 to learn more about how our email marketing solution can fit in your marketing strategy – or look to our Gallery to see examples of our work. |
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