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Search Engine Marketing can be one of the most cost-effective ways to acquire new customers to your dealership. However, there's a few things to be aware of when spending thousands of dollars with Google or Bing. There are many ways for you to spend a lot of cash and not generate results. That's where we come in - we can navigate the choppy waters and get you to great results and sustained profit. It starts with analysis of your place in your market, incorporating your goals, and developing a comprehensive marketing strategy for your dealership. Once we get you setup and going, we measure, adjust, evaluate, and repeat until we get you to where you need to be - selling more cars and getting a great return on your investment. Different dealerships need different things from the Search Engines. Some dealerships want to emphasize used cars, some want to emphasize new cars, while some dealerships want as much as they can get. That's great - wherever you're at, we have a solution for you. We offer the following Search Engine Marketing solutions: New Car Package: If you want to emphasize new cars, this is the place to start. We write ads and select keywords for your new inventory. We use landing pages to enhance conversion and drive people deep into your inventory search to deliver to your customers the right information. We will also provide competitive analysis of what your customers are seeing on your competitors websites, so you know will know if you are missing out on opportunities. The New Car Package comes with General Used Car Campaigns - we purchase general used car terms, deliver those people to your used inventory, and present them with our Used Car concierge Landing page, which enhances conversion for these customers. The New Car Package also includes custom campaigns, such as Service, Parts, competitor's campaigns, etc. Inventory-Based Used Car Traffic Advertising your used inventory online has always been limited to a few big-name companies. Up until now, you have had to rely on SEO to get any visibility for your used cars, and it is very difficult to get real visibility from SEO for your entire used inventory. There are many reasons for this, but mostly, it comes down to two facts - 1) Your used inventory changes too frequently for any pages to generate any SEO and 2) Google knows what kind of dealership you are - if you are a Toyota dealership, it will not give you high rankings for Fords, Chevys, Nissans, etc. Our Search Engine Marketing is the solution. We process your inventory and we push ads for only the vehicles you have in stock. The search terms we are choosing are long tail search terms, and the customers who click on your ads are directly interested in your inventory. Once a particular vehicle sells, the ad goes away. We include business rules to push old age inventory, certified inventory, etc, so we can position the ads to benefit the dealership the most. Feature-Rich SEM All of our SEM packages include the following features:
Price: Targeted Used Cars Only: $349 plus $200 Data Setup New Cars Only Package: $399 plus $300 Creative Fee Full SEM Package (includes everything): $549 plus $400 Creative plus Data Setup fee Budget to be spent with Google and Bing is separate and can be varied. Budget is not marked up by RnD Interactive - 100% of budget is spent on the Search Engines. |