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Automated Specials
Having High-Quality Specials on your website is vitally important to your business. Conversion rates everywhere on your website are affected by poor or no specials. In fact, Specials is the most popular destination on your website following inventory - if you are not doing a good job managing your specials, you are losing customers and losing money.
First, let's start with some cold hard realities:
- If you do not have current and relevant specials on your website, your customers will punish you for it. They will punish you by leaving your site and buying from your competition.
- Most website vendors provide a way to add specials to the website, but the process is usually not easy and requires a significant investment in time.
- When you do place specials on your website, they normally do not generate leads for you as they do not have lead forms attached to each vehicle.
- Your Internet Manager should be busy selling cars. Taking them away from that to manage specials is not a good use of a dealership employee's time.
The risk is high for your dealership. If you do not have good specials, or your Internet Manager is too busy to maintain them, your website is going to perform poorly!
Here's what we do:
We work with your website and data vendors to integrate great looking vehicle-based specials onto your website. These specials will generate leads for you and help the overall conversion rate of your website. Our Specials include:
- Regionalized Incentives and Rebates - we gather the Incentives for your Zip Code from the Manufacturer's website. We check each site daily and look for changes, so your data will always be current. The Incentives page typically converts right around 10% of the visitors to the page. It is a great landing page for PPC traffic, Banner Ad campaigns and Email Marketing.
- VIN-Based New Car Specials
- VIN-Based Used Car Specials
Our VIN-Based specials offer numerous features that your customers will really like. And you'll like the ease of using these specials and the leads they generate for your Internet Department.
Features:
- Automated - our system will automatically choose vehicles for your specials pages for you. We set business rules for choosing those specials, such as Age on Lot, Price, and we combine it with preferences for the mixture of vehicles (such as only showing 1 of any Year Make Model on the page at a time). Plus, when vehicles sell, your specials update automatically.
- Lots of bells and whistles - you want Facebook Integration - we got it. You want your Incentives and Rebates on your New Cars? Got that too. You want to add comments and make a vehicle stand out? We can help with that too.
- Normally, managing specials is a lengthy process. Our admin tool makes managing specials a breeze. On top of managing the rules for automated selection, you can pick specific vehicles to feature yourself then showcase it with a discounted price, special financing, a special lease offer, or a line of promotional text. It's quick and easy, investing five minutes will significantly increase your site's conversion rate.
- We challenge you to hold your current specials pages to the same performance standard, displaying 32 new and used offers, eliminating sold stock daily, finding new stock to replace them, changing offer details as needed, AND generating leads at an 8-10% conversion rate. Try it out. Then call us when you want the headache to stop.
Price:
$399 / website plus $399 Data Setup and Creative Fee
(includes Incentives for 1 Make or natural Group of Makes, such as Chrysler Dodge Jeep, or Ford Lincoln).
$125 for each additional website under the same rooftop
If combined with Email Marketing, we will also provide Service Specials on your website for free.
DMS / Web Vendor Data Acquisition fee may be extra.
Please look at a demo website which has a selection of the specials in it http://salesdemo.rndinteractive.com/Managers_Specials.html
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